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The Graphic Design Process

With good graphic design, form always follows function. Some companies focus on pretty pictures but come up short on substance or strategy. I treat every project as a portfolio piece while taking into account your audience’s preferences to create the most relevant product possible. I focus on the big picture whether you have a short-term strategy or a long-term plan. As a marketing specialist, I can deliver the best of both worlds. An integrated approach to design includes consideration of the following:

  • Intended message
  • Audience demographics
  • Layout & shape
  • Typography
  • Color & balance

Here are some of my recent graphic design projects. Click an image to open it. 

Website Portfolio

Logo Design Portfolio

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